10 Ways You Can Use Mayo Clinic’s Social Media Tools



Mayo  Clinic’s use of social media was highlighted this morning in a story on ABC’s Good Morning America (see the story). The story’s focus was on medical organizations using Twitter, but that’s just one of several social media tools Mayo Clinic is using to share in-depth medical information and to gather communities of Mayo Clinic employees, patients and their families. You can review posts in the social media category here on Sharing Mayo Clinic for some more detail on some of the platforms, but here’s a quick list of ways you can take advantage of these tools.

  1. Follow Mayo Clinic on Twitter. If you’re unfamiliar with Twitter, this post is a good introduction and also gives you five steps to getting started. Once you’ve “followed” Mayo Clinic please do a reply (@mayoclinic) to one of the “tweets” so we can follow you as well. It also will help your friends and followers on Twitter know about the Mayo Clinic Twitter presence.
  2. Visit the Mayo Clinic News Blog for in-depth information on recent Mayo Clinic medical and scientific research and other breaking news about Mayo Clinic. For instance, you can read about research into a simple fingertip test that may help predict future heart events, such as a heart attack, and can see an extended interview with the Mayo Clinic cardiologist who led the study. This 8:00 interview helps journalists better understand the research when they are producing news stories, but through the news blog we can make the full interview available to patients and their families, too, as soon as the studies are formally published.
  3. Visit the Mayo Clinic Podcast Blog, where you can see Mayo Clinic Medical Edge video stories and hear extended interviews with Mayo Clinic physicians. You can subscribe to have a particular category of podcasts sent to you automatically, or you can browse categories or search for specific topics. This post on POTS features an interview with Dr. Phil Fischer, and has become an even better resource because of the comments from listeners, which guided his answers as he responded in general terms to some of the specific questions.
  4. Sharing Mayo Clinic. That’s the blog you’re visiting right now. It’s a place for the worldwide community of Mayo Clinic patients and their families, as well as our employees, to gather and share their stories. This page tells how you can participate (and just leaving a comment on any post is the easiest way.)
  5. Become a Mayo Clinic “fan” on Facebook. This post provides more details.
  6. Visit the Mayo Clinic YouTube Channel. You can see video patient stories, latest research news, Mayo Clinic Medical Edge stories or browse through all of the videos.
  7. Subscribe to feeds from Mayo Clinic’s various blogs and podcasts, to have the newest posts sent to you automatically. Each blog has details.
  8. Visit the blogs on MayoClinic.com for discussions related to Alzheimer’s disease, DiabetesDepression, Food & NutritionQuitting smokingPregnancy, Stress management and several other topics.
  9. Use CarePages to more efficiently keep family and friends in the loop when you or a family member are hospitalized.
  10. Share these resources with your friends. Each of these social media platforms has means (such as the sharing toolbar at the bottom of this post) that you can use to spread the word. An old-fashioned “cut & paste the URL” works fine, too.

Mayo Clinic has been involved in social media for several years (beginning podcasting in 2005) and we’ve made significant progress, but there’s much more opportunity, such as using tools like this for more efficient communication among Mayo employees. Here is information about the #tweetcamp that was mentioned in the Good Morning America piece, including the link to its Twitter feed. As we get more familiarity with these tools and their applications, look for the pace of change to accelerate.

Lee Aase is manager of syndication and social media for Mayo Clinic.

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18 Responses to “10 Ways You Can Use Mayo Clinic’s Social Media Tools”

  1. xenki Says:

    hey thanks very much great article

  2. Jeff Anthony Says:

    21 years ago I had a ileum pouch reconstruction called a J-Pouch, due to the loose of my bowel and rectum, the doctor studied procedure at the Mayo, Dr Tony (Anthony) Edis. I live in Perth Western Australia, he traveled to Perth to perform the operation, I was close to death at the time, he told me that he believed I was the first or second person in the world to have this surgery. It was a great success and i an still going great. thank you Mayo

  3. Social Media, Marketing και Νοσοκομεία Says:

    […] 10 Ways You Can Use Mayo Clinic’s Social Media Tools (Sharing Mayo Clinic) […]

  4. emailorganizer Says:

    Hi. That is a great article. I find this info useful. In my line of work, I am communicating mainly with e-mail. I prefer Outlook as my email client and with the help of Email Sorter Wizard, an Outlook add-in, I organize all my e-mail fast and with ease. I am sure people will get good advice from your blog.

  5. twitter stuff Says:

    I LOVE twitter tools! There are some many great ones out there now, it really makes twitter much more fun.

  6. TV Story on Mayo Clinic Social Media « Sharing Mayo Clinic Says:

    […] You can see the full story here. For more details on Mayo Clinic’s social media platforms and how you can get involved, see 10 Ways You Can Use Mayo Clinic’s Social Media Tools. […]

  7. eTc :: El blog de Marketing en Español » Blog Archive » La Clínica Mayo y su estrategia en Social Media, un caso de éxito Says:

    […] lista de estos canales que a día de hoy mantiene la Clínica Mayo incluyen una cuenta en Twitter, una serie de blogs temáticos sobre distintas enfermedades, que […]

  8. Hospital’s Using Twitter « New Media Says:

    […] Today if you can’t learn from Lee Aase in person you can read the articles located on the Sharing Mayo blog or participate in the free Social Media University Global (SMUG) […]

  9. Profile Update @Mayoclinic « New Media Says:

    […] Additional Web 2.0 Use-Twitter is only one of the social media channels that Mayo Clinic is currently using, they started podcasting in 2005. Mayo Clinic also shares it’s knowledge about social media with the public. During my research I was able to locate many different types of resources from Mayo Clinic available on social media. One resource tells you directly how to use their media tools and offers a complete list. 10 Ways You Can Use Mayo Clinic’s Social Media Tools. […]

  10. Newsletter Editor Says:

    Thank you. I will pass this on the editors of the Alumni magazine.

  11. Gene Rivera Says:

    I have a friend who had a liver transplant at Mayo over ten years ago and has follow up regularly and must travel from IL. I showed him your video of the joyful and energetic couple playing the piano. I also shoed him Grandma at the piano. Since he and his wife are familiar with the piano and the various locations that it has occupied, he is interested in getting copies of these videos. Is that possible? I would appreciate a response since I find no phone number to have a live conversation with anyone regarding this.

  12. La simple y cruda verdad sobre los “virales”. Says:

    […] de estos casos fue el de la Clínica Mayo, y que explica a la perfección Lee Aase, Social Media Manager de la Clínica Mayo en esta […]

  13. @MayoClinic Profile « Says:

    […] 10 Ways You Can Use Mayo Clinic’s Social Media Tools. […]

  14. Mayo Clinic Music Fun | Church Debate Humor Says:

    […] For information on Mayo Clinic’s other social media sites, including our Facebook page and YouTube channel, see 10 Ways You Can Use Mayo Clinic’s Social Media Tools. […]

  15. Sharon Miller Says:

    Wonderful!!! What is the name of the piece they played? We’d love a hard copy to learn and perform at care centers etc.

  16. Mayo Clinic Music Fun « Sharing Mayo Clinic Says:

    […] For information on Mayo Clinic’s other social media sites, see 10 Ways You Can Use Mayo Clinic’s Social Media Tools. […]

  17. Hospitals on Twitter: Mayo Clinic and #Tweetcamp2 « Laika’s MedLibLog Says:

    […] Of the US Hospitals Mayo Clinic gives a good example of how new social media technologies can be implemented. They use many different web 2.0 tools, like YouTube video’s, Slideshare, Facebook. On “Sharing Mayo Clinic. A blog with stories from families, friends, patients and Mayo Clinic Sta… […]

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