Posts Tagged ‘YouTube’

MaryEllen’s Journey: Hope Returns (Final Episode)

February 1, 2011

The moment finally came. 

But it was an uneasy one at first.

MaryEllen Sheppard was about to receive her last round of chemotherapy at Mayo Clinic, with friends and family by her side. But as her loved ones and her nurses cheered her on, a wave of emotion hit this mom with nerves of steel.

What will life be like after these medical appointments end?, was one of the questions MaryEllen wondered about as tears streamed down her cheeks. 

In this final installment of MaryEllen’s Journey, MaryEllen shares how she was feeling during those last chemotherapy and radiation appointments and visits with Mayo again post-treatment to share what she did to get her life back on track.

We truly thank MaryEllen for giving Mayo Clinic’s video crew open access to her  life to share her story and experiences with others going through a breast cancer diagnosis. It was a privilege getting to know her and help her share her story with you all.

Missed an episode?:

Please click on the following to see MaryEllen’s journey from the beginning:

Episode 1

Episode 2

Episode 3

Episode 4

Dr Northfelt on Mayo Clinic’s Cancer Center team

MaryEllen on why she enrolled in a clinical trial

MaryEllen reacts to genetic counseling session

Bonus: Dr Northfelt on the importance of nutrition and fitness

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What would Dr. Will and Dr. Charlie Tweet?

January 3, 2011

When we were discussing creation of the Mayo Clinic Center for Social Media last year, our Mayo Clinic chief administrative officer, Shirley Weis, said something that struck a chord with me.

We had been talking about some of the ways our Mayo Clinic YouTube channel had helped patients get information they needed, and Ms. Weis said, “You know, if they were alive today, I’ll bet Dr. Will and Dr. Charlie would be using YouTube.”

I think that’s highly likely, especially given the Mayo brothers’ outreach practices and their approach to innovation. Dr. Will and Dr. Charlie regularly traveled to other medical centers to share what they had discovered about surgical practices and also to learn from others. They didn’t just travel within the U.S., but to Europe and elsewhere. And this was back when travel was much more arduous than it is today.

With the possibility of sharing in-depth information on a global scale without leaving home, I have no doubt that the Mayo brothers would have embraced YouTube. And I’ll bet they would have tweeted, too.

The Mayo brothers were well known for the kind of pithy, incisive comments that would fit perfectly on Twitter. Many of those quotes were gathered in book format in 1951.

So during 2011, we’re going to share a quote of the day from Dr. Will or Dr. Charlie (or occasionally from their father) via the Mayo Clinic Twitter account. We’ll also be gathering these quotes here on Sharing Mayo Clinic, on the Mayo Brothers’ Wisdom page.

In so doing, we hope to help renew appreciation for the timeless wisdom that helped to set the tone for what Mayo Clinic has become, while also answering the question that is the subject of this post.

Hayley Lairmore’s Mayo Clinic Journey

July 13, 2010

I first heard about Hayley Lairmore through a comment card her mom, Christine, sent to Mayo Clinic after their visit to Rochester last December. It was an amazing story of how Hayley had been throwing up an average of 10 times a day for several months, and how Christine and her husband Robert had been unable to get answers from several hospitals in southern California. But early one September morning (about 1 a.m.) Christine stumbled upon a blog post from a Mayo Clinic patient, who described symptoms just like Hayley’s and who mentioned her doctor, Phil Fischer, M.D. That led Christine to this video of Dr. Fischer, and this podcast, and eventually answers for Hayley.

Christine recounts the story in this post on Sharing Mayo Clinic, and you can read more about it in this story published today on

I was in California in May, and took the opportunity on Mother’s Day to meet the Lairmores personally and to interview Christine and Hayley about the experience. The video below is the first of a series in which Mrs. Lairmore describes Hayley’s illness and how social media tools like blogs and YouTube helped her find answers at Mayo Clinic:

Check back tomorrow for Part 2 of the series.

Lee Aase is manager of syndication and social media at Mayo Clinic.

Referred to Mayo Clinic by Twitter and YouTube

March 25, 2010

For five years, Erin Turner battled pain that ranged from nagging to excruciating in her right wrist. Turning a doorknob hurt. Opening a jar of spaghetti sauce was impossible. She repeatedly visited an orthopedic surgeon in Washington, D.C., where she works for a communications firm, and couldn’t get an answer for her pain.

That is, until she saw a “tweet” on Twitter on Nov. 12, 2009 about an online chat about wrist pain that Mayo Clinic orthopedic surgeon Richard Berger, M.D. was holding in conjunction with USA Today. That morning’s edition of the newspaper had carried a story about Jayson Werth, an outfielder for the Philadelphia Phillies, who had just played in his second World Series after coming back from a career-threatening wrist injury. Jayson had credited Dr. Berger with saving his career by repairing a split tear of the UT ligament in his wrist. The story told how Dr. Berger had discovered this type of injury a few years earlier, and that it is quite common but almost always undiagnosed because it doesn’t look link the typical ligament tear, either on physical examination or through an MRI.

To enable readers with questions about wrist pain to interact with Dr. Berger, Mary Brophy Marcus of USA Today and her editors agreed to sponsor a joint Twitter chat with Dr. Berger and @MayoClinic.

That’s how Erin met Dr. Berger, as she tells the story here in her blog post. And on Monday of this week, six weeks after her surgery, Erin returned to Mayo Clinic to have her cast removed, receive physical therapy instructions, and be fitted with a splint.

Dr. Richard Berger with Erin Turner

Erin getting her splint fitted

After her appointments, Erin reflected on her story and shared her thoughts about its meaning as a patient and as a professional communicator:

Update (4/12/10): Last week the Phillies opened their season in Washington, D.C. against the Nationals, and Erin was joined by a reporter and photographer from USA Today in getting to meet Jayson Werth and thank him for sharing his story. Read the story on USA Today online.

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TV Story on Mayo Clinic Social Media

October 29, 2009

Picture 3

Regular readers of Sharing Mayo Clinic — or Facebook “fans” or Twitter followers or YouTube subscriberswon’t be surprised at what KAAL-TV reported yesterday about Mayo’s involvement in social media:

Social Networking is usually a no-no at work and more young people use it as a means of communicating in our ever evolving high tech world. But you might be surprised to know that Mayo Clinic is using all forms of social media to its benefit, as well as the benefit of its patients…

More than 25 percent of Mayo Clinic patients come from more than 500 miles away. As a result, Mayo has turned to social media as a way to communicate with those patients.

You can see the full story here. For more details on Mayo Clinic’s social media platforms and how you can get involved, see 10 Ways You Can Use Mayo Clinic’s Social Media Tools.

Chloe’s Story: Brain Surgery for Movement Disorder

June 16, 2009

A couple of weeks ago, a friend at work sent me the video below, in which Chloe Williams shows and tells her story of having brain surgery for a movement disorder called myoclonus. It includes video of Chloe both before and after surgery.

I sent Chloe, who is now 19 and has completed her first year of college, a note through YouTube, and we talked on the phone last week. I asked if it would be OK to post her video on Sharing Mayo Clinic, and here was her email response:

I would certainly love to share my video so it can be shared on the Mayo Clinic blog.

The surgery my video talks about is the last of four surgeries. It took place just a few weeks after my high school graduation. My movement disorder began when I was 17 and a senior in high school. Thanks to my doctors at Mayo, I didn’t have to take on this sudden disability, and one year later I am a full time college student, looking forward to a future as an independent adult. I know it’s not over yet, though. I have had occasional recurrences, and I could again in the future, but I know as long as I’m willing to keep fighting, my doctors at Mayo are too.

Chloe Williams

Here is Chloe’s video:

Among those Mayo Clinic physicians listed in the credits are surgeon Fredric Meyer, M.D. and Matt Stead, M.D., Chloe’s pediatric neurologist.

If you would like to share your Mayo Clinic story, go here to learn how.

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10 Ways You Can Use Mayo Clinic’s Social Media Tools

April 16, 2009


Mayo  Clinic’s use of social media was highlighted this morning in a story on ABC’s Good Morning America (see the story). The story’s focus was on medical organizations using Twitter, but that’s just one of several social media tools Mayo Clinic is using to share in-depth medical information and to gather communities of Mayo Clinic employees, patients and their families. You can review posts in the social media category here on Sharing Mayo Clinic for some more detail on some of the platforms, but here’s a quick list of ways you can take advantage of these tools.